The Swedish Armed Forces have paid for a pro-LGBTQ advert in one of many nation’s main newspapers, that includes troopers standing beneath a rainbow flag. The marketing campaign has provoked some fiery discussions on-line.
The front-page advert within the Svenska Dagbladet day by day includes a group of troopers in full fight gear, one holding a big rainbow flag.
The textual content on the prime of the picture reads, “A flag value defending,” and, in smaller print beneath, it says, “We defend human rights, equality for all, and our proper to dwell as we select.”
The advert was printed forward of the week-long Stockholm Delight pageant, which kicks off this Monday.
— Patrik Oksanen (@patrikoksanen) July 31, 2021
Its liberal portrayal of the nation’s armed forces has led to heated debate on-line. Some argued that the navy shouldn’t be concerned in activism, particularly when it’s paid for with taxpayers’ cash.
“Shouldn’t the military defend Sweden’s borders, necessary websites and all of Swedish life? Rights are the accountability of politicians, aren’t they?” one particular person requested on Twitter.
“Can we please have a single establishment that’s not politicized and riddled with activism? I don’t assume it’s a very excessive requirement,” one other wrote.
Others didn’t contemplate the advert controversial. “Many right here appear to assume that treating homosexuals as equals and defending the nation are the other issues. Why is that?” one person mentioned.
One other commenter dismissed the critics as homophobes. “Do you notice that youthful generations see you as dinosaurs?” he wrote. “No person listens to you anymore.”
Additionally on rt.com
The Swedish Military repeatedly locations pro-LGBTQ advertisements throughout Delight occasions. In 2017, it posted a picture of rainbow-colored shoelaces on military boots.
In 2018, it ran a recruitment marketing campaign underneath the slogan “We don’t at all times march straight,” and, a 12 months later, underneath the tag line “Come as you might be.” The 2018 advert featured posters of troopers making use of rainbow-hued camouflage to their faces.
WE DON'T ALWAYS MARCH STRAIGHT. Males oavsett när eller var vi marscherar står vi alltid upp för din rätt att leva som du vill, med den du vill. Läs mer: https://t.co/bSBtWpUIjK #svfm #EuroPride pic.twitter.com/cMRH4vctRG
— Försvarsmakten (@Forsvarsmakten) July 30, 2018
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